What are News Feeds?
News feeds allow you to see when websites have added new content. You can get the latest headlines and video in one place, as soon as its published, without having to visit the websites you have taken the feed from.
Feeds are also known as RSS. RSS is a format for syndicating news and the content of news-like websites. There is some discussion as to what RSS stands for, but most people plump for ‘Really Simple Syndication’.
RSS feeds can be viewed through a special program called an aggregator or news reader. There are many different versions, some of which are accessed using a browser, and some of which are downloadable applications. All allow you to display and subscribe to the RSS feeds you want. RSS feeds can also be used within an existing website using a XSLT stylesheet.
Offering Value to Your Website Visitors
One of the ways in which you can firstly attract and then retain visitors to your website is by offering something of value. Value can come in many forms but one of the most common is news content.
- News feeds allow you to stay up to date with the latest news, as and when it is published.
- Increase the number of new visitors to your site and encourage repeat visits by supplying newsworthy content
- Customers know they can find the latest industry developments by visiting your website, thus raising your brand profile.
- The feed can be linked to your most profitable website pages to encourage users to remain on site for longer to explore your products.
