Affiliate Marketing
Definitions…
Affiliate marketing is the use by a Web site that sells products of other Web sites, called affiliates, to help market the products. Amazon.com, the book seller, created the first large-scale affiliate program and hundreds of other companies have followed since.
Alternatively…
A system of advertising in which site A agrees to feature buttons from site B, and site A gets a percentage of any sales generated for site B.
Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action.
Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimisation, paid search engine marketing, email marketing and in some sense display advertising.
