Glossary of Search Marketing Terms – Alexa
Posted by betwixtmarketing on January 12, 2008
Alexa – The web information company
Founded in April 1996, Alexa Internet grew out of a vision of Web navigation that is intelligent and constantly improving with the participation of its users. The business is now owned by Amazon.com.
Alexa has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. For users of Alexa’s Toolbar and web site this has resulted in products that have revolutionised Web navigation and intelligence.
This entry was posted on January 12, 2008 at 9:53 pm and is filed under General Internet, Glossary of Terms. Tagged: alexa, alexa toolbar, amazon, website statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
