Managing Your Online Reputation
Posted by betwixtmarketing on March 16, 2008
Just how important is your online reputation?
Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop.
However, managing to keep up to speed with what is being said about your company and brand on the web is a tough job. The internet is a 24/7/365, always on medium which means that opinions, views and comment is being broadcast without respite.
A high ‘social status’ means having your website or company consistently talked about and discussed online. One of the major benefits of this can be an increased number of relevant links pointing to your website – leading to higher rankings in search engine natural listings (SERPS).
When it comes to your online reputation, preventing damage is easier than curing it. However, in the unfortunate event of a crisis situation arising, you will need sound advice and a suggested course of action for your company to follow. This will minimise the long-term damage done, and provide you with opportunities to recover from it.
This entry was posted on March 16, 2008 at 10:04 pm and is filed under General Internet, Search Marketing, Social Media Marketing, Universal Search. Tagged: reputation management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
iReporter Sean said
Gaining the traffic is one thing but keeping it comes down to content repuation. FOr those that have great content but not enough expsure check out this new bloggin platform I found. Here’s why the others don’t work: WordPress is too much work, too confusing for my marketing application, and Blogger seems to have a narrow view of the world.
I’ve been playing with a new platform that has some pretty cool features that include SEO and automatic directory listings, that I like a lot. Can’t wait to see what this baby will do from monetization standpoint. Has anybody used this platform? I have never heard of them…..must be under the blogdar!!