As the Betwixt search marketing blog is gaining new readers every week we feel it is imperative that we guide webmasters and interested parties through the most relevant and useful online tools.
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Using GA on your website will help you to monitor, track and analyse visitor behaviour on your website. Enabling you to improve your site and increase marketing ROI.
Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
Google is always developing and rolling out new and enhanced features to GA. You can read all about the latest discussion and debate on GA over at the official Google Analytics Blog.
You will need to sign up for a Google Account in order to run Google Analytics on your website.
