Ad Views (Impressions)
An instance where a server serves a web page containing an ad is referred to as an ad view. An ad view is distinct from an ad click, where a visitor clicks a hyperlinked advert to activate a link to a different page or website.
Ad views are also referred to as impressions. An ad view is an advertising metric (standard of measure) that refers to the number of times an advertisement such as a web banner or text ad has been downloaded and presumably viewed.
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