The mobile search industry has been primed to take-off every year for the past couple of years – without doing so. Many commentators have written articles about how 2008 is going to be the year that mobile search technology finally reaches out to the masses.
Big players in the search and telecoms industries are forming strategic alliances to try and attain first mover advantage and gather market share in consumer mobile search. The quest for delivering search results for people on the move is gathering pace with every passing week.
At the forefront of mobile search is Google Mobile which utilises the unrivalled knowledge and experience of Google in the Search field. Both Microsoft and Yahoo! are also proactively developing and marketing their own mobile search technologies in a bid to attract early adopters.
Betwixt Search Engine Marketing Blog 