Search Term Analysis (STA) is a term often used by search marketing professionals and webmasters. STA is integral to any successful search marketing campaign and allows you to select key terms for each website page. Betwixt clients will often enquire as to the meaning of the term and what exactly are the benefits are of conducting a thorough STA.
Before building your website and creating content for web pages you need to know which Search Term(s) (keywords and phrases) people are entering into Search Engines? Also it is imperative to know how many people are searching for a particular Keyword or Phrase?
Once you know what it is they are typing in to the search engines you can write the correct copy on your site to match what it is they are looking for on their terms. This strategy creates a constant flow of highly targeted visitors.
Depending on the objective of the campaign, search terms can be selected according to their target market (eg UK or US) and popularity in terms of searches performed and size of market.
Betwixt Search Engine Marketing Blog 