If you are a webmaster or more generally tasked with overseeing the performance of your company’s website in the search engines, quite possibly you have come across the term Black Hat SEO.
Definition(s)
1. Techniques considered unethical, or contrary to the Terms of Service of search engines.
2. This term refers to using deceptive techniques to gain high search engine rankings. Some examples are hiding text (ie – white letters on a white background) and cloaking.
Note: The lines are often blurry, with some maintaining that any form of SEO is an artificial attempt to rank highly.
Black Hat search engine optimsation techniques usually include one or more of the following characteristics:
- Breaks search engine rules and regulations
- Creates a poor user experience because of the black hat SEO techniques utilised on the Web site
- Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
We have listed below a brief overview of the most commonly used black hat seo tactics:
- Keyword Stuffing
- Cloaking
- Invisible Text
- Doorway Page
- Spam Page
- Interlinking
- Selling PageRank
- Buying Expired Domains
Betwixt Search Engine Marketing Blog 
