Glossary of Search Marketing Terms – Ad Views (Impressions)
Posted by betwixtmarketing on December 9, 2007
Ad Views (Impressions)
An instance where a server serves a web page containing an ad is referred to as an ad view. An ad view is distinct from an ad click, where a visitor clicks a hyperlinked advert to activate a link to a different page or website.
Ad views are also referred to as impressions. An ad view is an advertising metric (standard of measure) that refers to the number of times an advertisement such as a web banner or text ad has been downloaded and presumably viewed.
This entry was posted on December 9, 2007 at 6:06 pm and is filed under Glossary of Terms. Tagged: ad views, banner advert, website impressions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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